SafeRise® Intelligent Controlled Access Solution Creates
Stir at MFE 2009
November 2009 — Developers, investors, property managers and architects were all abuzz at the MFE
2009 that took place earlier this month at the Bellagio in Las Vegas. The instigator of the buzz was SafeRise, a next
generation intelligent controlled access solution from FST21. The innovative system was officially launched at the event and
more than 100 visitors were enrolled into the show demo system, enabling them to get a preview of the unique features
and impressive benefits that the system offers.
SafeRise is a state‐of‐the‐art, non‐intrusive 2nd generation biometric access system whereby “You are the key®” ‐ no cards,
no codes, no keys required. Fusing innovative video, voice, and analytics technologies, the SafeRise offers an affordable yet
comprehensive building security access solution for the management and control of building entry points, offices, common
areas and parking. It complements the doormen/concierge ‐ enabling them to attend to all of the doors from one
convenient station – or provide a complete solution for non‐doorman buildings.
“We were delighted by the enthusiastic response we received from developers, management companies and architects
alike,” said Don Weintraub, VP Marketing & Sales at FST21. “We anticipate a number of projects to emerge from this event
and we look forward to working with our partners in securing and differentiating their properties.
“Visitors at the event quickly understood the benefits and appeal of the system: tangible ROI with a significant
enhancement to building access and security; increased property value of multi‐dwelling units for sale/rent; and, a
reduction in operating costs,” he concluded.
The system is well suited for commercial, residential, and mixed‐use projects alike, both for retrofit of existing buildings or in
new construction. With no special infrastructure requirements, virtually any multi‐tenant building investment can be
economically protected and operated for long‐term profitability.
About FST21
FST21 Ltd. is a security technology company (with offices in Tel Aviv, Israel, and Boston, MA) founded by Major General
(Res.) Aharon Zeevi Farkash, a world‐leading security expert who served as head of Israeli Military Intelligence. The
Company was established to become a leading provider of intelligent access control solutions and services to the real
estate market, with the mission of increasing safety and enhancing tenant quality‐of‐life in multi‐family & multi‐dwelling
buildings.
The Company’s SafeRise brings together innovative video, voice, and analytics technologies for an affordable yet
comprehensive intelligent controlled access building security solution for the management and control of entry points,
offices, common areas and parking. It complements the doormen/concierge ‐ enabling them to attend to all of the doors
from one convenient station – or provide a complete solution for non‐doorman buildings.